Search Engine Optimization
Tracking & Reporting Analytics, Keyword Research, Content Developement & Backlinks Building
If you want to succeed online, you need Search Engine Optimization (SEO) to drive traffic to your website. To connect with your local customers you have to be on the first page for an internet search result. The bottom line is that 90% of people are clicking links only on the first page of their search results. Our goal is to create a specific internet marketing campaign for your business and target audience that will optimize your web presence by creating quality exposure through SEO.
Search Engine Optimization Services include:
Website Analysis and Consulting
By performing a detailed analysis of the strengths and weaknesses of your current web-presence and comparing it to your competitors, we will create a strategy to increase your website’s overall traffic volume and connect you with more potential buyers. We will also analyze your website to identify technical issues like broken links, page speed, site architecture, URL names, images and/or multimedia elements, sitemap, and other technical ranking factors, as well as perform an analysis of backlinks and social media mentions.
Keyword Research
Choosing the right keywords is the keystone for a successful Local SEO campaign, and leading to high ranking for your business’s relevant search terms. Keyword research is one of the most important and high return activities we will perform for your business. Ranking for the “right” keywords can make or break your business. It’s not just about getting visitors to your site, but about getting the right visitors.
Content Development
Well-structured content can increase traffic to a website and boost search engine rankings by encouraging potential customers “easy to find” quality content. The value of your website can be measured by the quality of your content. Our SEO content specialists will quantify and analyze the presence, meanings and relationships of words and concepts, and then make content recommendations to help drive the desired traffic to your website.
Page Optimization
Page optimization is a significant aspect of our SEO optimization services, including keyword analysis, meta tag creation (title tags, alt tags, alt texts and descriptions), site audit reports, and interlinking projects. If your business is focused on specific geographic area, then your online marketing efforts require local targeting to help you make a strong, positive showing in your local search results. In other words, properly structured and linked content, which is closely related to target keywords, drives your presence up on the internet.
Backlink Building
Quality backlink building is one of the most important aspects of successful internet marketing campaigns, and its significance lies in search engine optimization (SEO). A higher number of quality backlinks indicates who is paying attention to your website and raising the popularity or importance of the website by gaining trust and authority. One of the fastest ways to raise your rank within the search engines and reach new audiences is through persistent link building.
SEO Tracking and Reporting
SEO tracking and reporting provides individualized metrics for understanding your current web position, and providing our SEO consultants the information required to identify and recommend the best approach to improve your web presence and turning visitors into customers. It also allows you to measure how we are performing in meeting your business goals