Nicholas Verdugo has been working the Search industry for over 15 years. He is local SEO expert, he has worked with international brands. The Local 3-Pack appears in the #1 spot 93% of the time when a local search is performed – and 46% of all searches on Google are of this nature. This means that businesses that are optimized for a Google local search have, according to ThinkWithGoogle, 50% of consumers who conduct a local search on their smartphone visit a store within a day and 18% of those searches lead to a purchase within a day. What’s more, search queries with “near me” in the query have increased 34x since 2011 with the vast majority coming from mobile, , based on the data that we are referencing from ThikWithGoogle, your business can expect an increased amount of foot traffic, bringing new customers and increased revenue. People do not go beyond the Google’s first page when searching online, and in a local inquiry, this first page is centered on the 3-Pack. 78% of these local-mobile searches result in offline purchases, which means that every local search query in your area can bring in new customers and revenue.

In a Moz case study, they analyzed where users were clicking when they arrived at their local search results. The research found that:

• 44% of people clicked in the Local Pack
• 8% chose to load “more local results”
• 29% clicked on the organic listings
• 19% clicked on the paid results

Call us today 1-800-918-3012 to hear how your business can be receiving those valuable local leads.